The streaming world has dramatically expanded over the past few years. Competition among platforms has become more and more fierce, as they long for users’ attention.
As a result, streaming platforms came up with a variety of implementations for their user interfaces, ranging from auto-played content to library layouts that are specially designed to prevent decision fatigue in the user.
In this guided experience you will discover how Netflix, Prime Video, YouTube and Twitch use three different strategies to earn users’ attention.